October 10, 2024

Facilitating the Kérastase Luxury Program

Elevating the Salon Experience: The Kérastase Luxury Program in Greece

The Kérastase Luxury Program for salon professionals in Greece has just wrapped up its 2024 edition, marking a significant step in redefining the luxury salon experience! Held over six immersive Academy days in Athens and Thessaloniki, the program was facilitated by our founder, Maria and was focused on deepening participants’ expertise in delivering unparalleled service.

This transformative journey brought together passionate Kérastase professionals to explore the evolving world of luxury through a blend of hands-on training, insightful webinars, and collaborative activities.

Redefining Luxury Service in the Salon

As Luxury Service Professionals, we believe in elevating industry standards and inspiring professionals to deliver excellence. The Kérastase Luxury Program was crafted with that mission in mind, focusing on three core areas:

1. Understanding Generational Trends

Today’s salon clients are as diverse as ever, spanning generations from Baby Boomers to Gen Z, each with unique expectations of luxury. Through our guidance, participants explored generational differences in luxury perception, learning how to tailor their services to resonate with each client group. Understanding these nuances equips Kérastase stylists to craft meaningful, personalised experiences for every guest, setting a new standard in customer care.

2. Enhancing Customer Experience

Central to luxury is a seamless, emotionally engaging customer journey. The program offered stylists practical techniques to connect with clients on a deeper level, fostering a sense of trust and exclusivity. By mastering these skills, professionals can now deliver more than just a service—they can create a lasting, memorable experience that leaves clients feeling valued and inspired.

3. Creating an Elevated Salon Ambiance

Luxury is as much about environment as it is about service. Through collaborative sessions, participants reimagined their salon spaces to emphasise elegance and sophistication, exploring how lighting, colours, and overall ambiance contribute to the client’s experience. These refined aesthetic elements, when combined, transform the salon visit into a multi-sensory, luxurious escape.

A Collaborative Effort

The Kérastase Greece team and the stylists’ dedication were instrumental in making this program a success. The training was more than a series of workshops; it was a shared journey toward excellence.

By fostering an environment of collaboration and creativity, participants could engage deeply with the program’s concepts, inspiring one another as they collectively redefined their roles as luxury service providers.

This partnership highlighted one of our company’s core values: trust and collaboration are essential to delivering true excellence. Our work with Kérastase Greece reflects the incredible outcomes that can emerge when industry professionals unite under a shared vision for quality and innovation.

Moving Forward

The Future of Luxury in Haircare

As we close the 2024 edition, we’re proud to know that the Kérastase professionals who participated in this program now have the insights and tools to exceed their clients’ expectations and elevate their salons. Through this training, they’ve embraced a new perspective on luxury, ready to deliver experiences that resonate deeply with today’s discerning clientele.

We extend our heartfelt thanks to the Kérastase Greece team and all the stylists who committed their time and talent to this journey. Together, we have not only enhanced the salon experience but redefined it, raising the bar for luxury in the hair and beauty industry. Here’s to continuing our mission of delivering excellence and shaping the future of luxury, one salon visit at a time.