September 17, 2025

Redefining Luxury Hospitality with La Mer in New York

Three days in New York, where beauty and hospitality became one

This August we touched down in New York with one goal in mind: to reimagine what true luxury feels like. The project was designed specifically for La Mer’s Bloomingdale’s team, set in the heart of the city at the historic, iconic Bloomingdale’s flagship.

Since its founding in 1861, Bloomingdale’s has stood as a symbol of New York elegance, innovation, and timeless style, making it the perfect backdrop for exploring the art of hospitality. Together with La Mer’s brilliant team, we curated an experience that celebrated beauty, connection, and the craft of care.

The Luxury Client of Today

Luxury today is not only about exceptional skincare. It is about how a client feels when they are welcomed, seen, and understood. Over three days we explored the evolving desires of the modern luxury customer.

Who are they, what inspires them, and how can La Mer continue to create moments that go beyond service and become lasting memories of care.

Three Days of Inspiration

The journey began at the Baccarat Hotel, where an afternoon tea ritual turned into a conversation on elegance and connection. Day two unfolded in the Atelier classroom, where imagination and curiosity shaped new perspectives on hospitality. And on day three we stepped into real life at the Bloomingdale’s counter, where theory met practice and every gesture carried the weight of authenticity. Across all three days, one theme remained constant: luxury is never just about products, it is about how you make people feel.

Creativity in Play

One of the highlights was the LEGO® Serious Play® session. It was luxury decoded in the most unexpected way. Brick by brick, the team gave shape to the modern client, uncovered hidden challenges, and envisioned the La Mer expert of the future. The result was as imaginative as it was inspiring, showing how creativity can open the door to deeper connections.

With Gratitude

This was more than a workshop. It was a love letter to hospitality, written together with La Mer’s extraordinary team. Their openness, passion, and dedication made the experience shine.

And as we close, we do so with admiration and gratitude for the people who continue to elevate La Mer into a world where beauty and hospitality walk hand in hand.